Good morning, Sunshine.

A packed house was in attendance yesterday at Microsoft’s New England Research Center in Cambridge, MA. The subject, Xconomy’s Mobile Madness Conference – the New Future of Computing. An excellent line-up of thought leaders from various mobile disciplines shared perspectives on what, when, and how mobile will be the future of computing.

The Hill Holliday’s 35th floor conference room was packed with inquisitive digital enthusiasts this past Friday morning. Hill hosted a MITX event “Designing iPhone Apps: It’s More than Just Beautiful Coding” on Friday February 19, 2010. Raj Aggarwal of Localytics moderated the event. Speakers included Bryan Maleszyk of Molecular/Isobar, Anna Callahan of Software RaizLabs, Dan Katcher of Rocket Farm Studios, Steve Brykman of Apperian, and Yoni Samlan of Active Frequency. The purpose of this session was to create a better understanding of the design process for these apps.

Happy Birthday to our friends at Dunkin' Donuts who today celebrated the company's 60th anniversary with a party in Copley Square in Boston.

Hill Holliday will host a MITX event on designing iPhone apps on Friday February 19, 2010.

For years, Wired Magazine broke boundaries and published bold layouts with clever graphical design layouts that helped it win a National Magazine Award for design. But more recently, Wired demonstrated their layout chops at interpreting paper content into a touch screen reading experience. Fittingly at TED, the demo is an inspired piece of thinking.

Remember the recent debate about what kind of an agency is best fit to lead brands? Well it continues with Mitch Joel (author of “Six Pixels of Separation”) and Joseph Jaffee (author of “Join the Conversation”) who recently went tête-à-tête on whether or not specialized social media marketing agencies are necessary.

Pepsi didn’t advertise in last night’s Super Bowl but managed to get almost as much buzz as (and in some cases more than) those that did.